Are you struggling hard to boost your Instagram ROI? Do you think that the platform is not for your business? Are you thinking to throw in the towel?
Then this article, in detail, will explain how you can use Instagram for business. Below are the six strategies to quickly generate Instagram leads, turning the Instagram Followers into customers.
1. Present Unique Content
Unique content is the social media marketing prince. It furthers your relationships with your Instagram Followers, make them come back again, and also encourages them to network with your business on a long term, and individual, basis.
How to do it:
Create a unique offer:Give a discount code to your Instagram followers which you are releasing to them only.
Launch an event or product live on Instagram:Create a short video on your a new store opening, breaking open a new product box, taking a tour, or setting for a conference or event.
Go exclusive:Utilize Instagram to uncover products you have not shared on your blog, Twitter or Facebook. This makes all your Followers on Instagram feel special.
2. Tap Into Users-Generated Content
Instagrammers wish to be popular – posting their images offers them a feel of popularity in their otherwise boring days.
How to do it:
Initially, the best method to, find users-generated content is simply by running photo contests. You can utilize all the photos, including those which did not win, to market your brand
Always remember to have the fans feature your product within their photos
Once you become popular as a brand which posts user’s images, you can then post ‘We would love to also see your night-out-themed/pet-themed/ fall-themed photos!’
3. Make Your Business Or Store Look Awesome
Making a business profile which Instagrammers would wish to get involved with is the best strategy to convert them into clients.
One method to create this type of profile on Instagram is to show photos of your business place being remarkable. Think the views out o the window, your colleagues doing some fun thing in their off time, a weekend barbecue, and this list goes on. So, get creative!
Another excellent way to encourage the Instagrammers to get involved with your business is to offer unique sneak peeks in the work you are doing.
Granted, all of us don’t have photo studio set up in our office, so below are some ideas that a small business can make use of to offer a creep peek:
Take pictures of a brand new product being offered
Show an after or before shot of a conference or event you’re running
Post a photo of a meeting with the CEO talking on a new product
4. Run Instagram Contests
One of the finest ways to make leads from Instagram is by offering prizes and discounts.
How to do it:
Turn up with a great theme: Contests do well when they match with what your Instagram Followers are thinking about. Run contests based around the season, back-to-school, holidays, sporting events, tax season, etc.
Have a grand prize: Ensure that your prize offers enough of incentives for your Instagram Followers to enter as well as share with friends. Selecting a prize which connects specially with your targeted market is an excellent strategy.
5. Be Likeable
Becoming likeable is harder on Instagram than on any other similar platform because you are working with one media only – images. With Instagram it is a little more demanding.
Below are 9 strategies for making your brand likeable:
Do not be lazy with images. Each Instagrammer is a part-time photographer. To move ahead you should be the same.
Use filters to improve your photos.
Utilize cool lighting, angles, and other great photography tricks
Use potoshake, Diptic or Photoshop to edit your photos, or combine many photos into one only.
Show who you’re. Personalizing your brand tends to be an important part of making a business likeable
Give your Instagrammers behind the scenes looks at your company.
Feature fun videos and photos of your employees.
Make videos of your business doing fun stuffs.
Do not sugarcoat the real individuals in your business
Post fun, real video of your CEO or make your main executives look personable.
Show your products like they’re in real life.
6. Do All the Math and Become Instagram Smart
Similar to any social media approach, doing Instagram well refers to doing it smart. You can find a couple of free – and extremely useful – tools which can assist you optimize energy and time you are putting in Instagram, and whether the reward is actually worth it.
What should you watch:
When the Followers are online
Where the Instagram Followers are actually coming from. Is there a need to change the target audiences to generate the clients you wish for
What post-styles and images your Followers best respond to?
Hopefully, now you have some more strategies for increasing your Instagram ROI. Now, it’s possible to convert your Instagram Followers to clients, but remember you require Followers first; that’s why you’ve to know how to get Instagram Followers.
After you’ve them, offer them coupons to encourage sales. Run photo contests in which the images include your products. In addition, make your brand look remarkable, so that your Followers wish to get involved.